As Michael Arrington explained in his post, Microsoft is in an interesting position. Editing a Wikipedia page about yourself is frowned upon. Hiring someone else to edit the page is also a bad idea. The proper way to deal with this is to clear the record in the discussions portion of that page.
I find all of this interesting for a number of reasons.
- I am just starting to work with wikis. I had never even thought about this sticky situation before, but now I can see a need to teach my students about this type of wiki-etiquette.
- I've never spent any time reading the discussion section of any page I was using in Wikipedia. Now I see this might be a powerful way to teach students about the strengths and challenges of using Wikipedia as a resource. It could give them clues about how to interrogate a source. It could also help them unpack whatever they were researching in the first place.
- I hadn't realized that companies such a Microsoft thought Wikipedia had enough impact to warrant this type of intervention.